SHOP MILAN
a REVENUE story
For this historic Milanese beauty retailer, the goal was to transform a traditional local presence into a digital powerhouse. We engineered a multichannel ecosystem integrating Google Ads, Meta Ads, and Criteo to capture high-intent customers and maximize brand exposure during peak shopping seasons.
The results were immediate and scalable. By restructuring the Google Merchant Center and optimizing full-funnel retargeting flows, we generated €86,000 in revenue within the first 90 days. This strategy delivered a consistent 4.5x ROAS, proving the power of data-driven media buying for premium B2C brands.”
STRATEGIC VISION
Data doesn’t lie. This Google Analytics snapshot captures the precise moment our multichannel strategy—integrating Google PMax, Meta Ads, and Criteo—hit its stride. The upward trend is the direct result of technical audit and a restructured Merchant Center feed, leading to a consistent and scalable €86k revenue stream.
– Norberto Dognini | Founder & Performance Specialist
DATA ANALYSIS
the RESULTS graph
Numbers are the core of our strategy. By analyzing the 90-day growth trend, we identified the key touchpoints where users converted most frequently. This data allowed us to shift budget in real-time toward high-performing Google PMax segments and Meta retargeting audiences, ensuring every Euro spent contributed directly to the €86k revenue target.
The Google Analytics data highlights a significant uplift in organic and paid synergy. Through a meticulous audit of the Merchant Center and precise tracking implementation, we achieved a scalable ROAS of 4.5x. This graph is not just a trendline; it’s the visual proof of a perfectly engineered B2C funnel for the premium beauty sector.
CORE PHILOSOPHY
Performance marketing is not a ‘set and forget’ task. For this reseller in Milan, the real success lay in the continuous loop of testing and refinement. By treating the advertising budget as a precision instrument rather than a cost, we were able to unlock sustainable growth in a high-competition market, ensuring that every conversion was a step toward long-term brand equity.
About Us
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
Follow Us
Links