MALASYA
a PERFORMANCE story
For Farm32, an emerging e-commerce brand in the high-growth nutra and superfood vertical, the mission was to dominate search intent and scale recurring revenue. As the lead growth partner, Epik Web Agency engineered a full-funnel search strategy, optimizing advanced Google Ads architectures and data-driven shopping feeds to capture high-lifetime-value customers and achieve explosive, sustainable growth.
By restructuring the Google Search architecture and focusing on exact-match intent, we transformed Malasya into a conversion engine. We implemented a granular bidding strategy that generated over 40,000 conversions with a consistent €1.76 CPA. The results were massive and scalable: managing over €71k in ad spend to deliver €451k in revenue, proving that a data-driven approach can dominate even the most competitive health and wellness markets.
STRATEGIC VISION
Scaling a Nutra brand requires surgical precision in keyword targeting and funnel optimization. This dashboard captures a major scaling phase where we managed over €71,000 in ad spend to generate a staggering €451,000 in revenue. By engineering a high-intent Google Search strategy and optimizing for conversion quality, we achieved a consistent €1.76 Cost Per Acquisition (CPA). This result demonstrates epiK’s ability to drive massive volume for premium superfood brands while maintaining exceptional profitability.
– Norberto Dognini | Founder & Performance Specialist
DATA ANALYSIS
the SCALING data
Numbers are the heartbeat of our strategy. By analyzing the search intent and the performance of specific Southeast Asian superfoods, we identified the most profitable keyword clusters. This granular data allowed us to shift budget in real-time toward high-performing Google Search segments, ensuring every Euro spent was optimized to achieve the massive scale required for this e-commerce powerhouse.
The Google Ads data highlights a surgical synergy between bidding precision and landing page relevance. Through a meticulous audit of the account structure and precise tracking implementation, we managed a scale of over 40,000 conversions with an average CPA of €1.76. This graph represents more than just growth; it is the visual proof of a perfectly engineered B2C funnel for the premium Nutra sector.
CORE PHILOSOPHY
Precision is the bridge between niche products and mass-market success. Our philosophy is rooted in the belief that performance marketing is an ongoing engineering process. For Malasya, we didn’t just target keywords; we analyzed user intent to synchronize premium superfood solutions with a high-converting digital experience. By treating the advertising budget as a strategic investment, we unlocked massive growth, proving that even the most specialized e-commerce brands can dominate their sector through data-driven refinement.
About Us
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
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