by hello@norbertodognini.it | May 27, 2026
a LUXURY PERFORMANCE story
For Loriblu, one of Italy’s most iconic luxury footwear brands, the goal was to rapidly scale e-commerce revenue and maximize net profitability during a high-stakes 4-month period. Developed in strategic partnership and alignment with Piesse Agency alongside authorized external structures, this 2023 project represents a key milestone in Epik Web Agency’s performance legacy. Our foundational expertise in high-end fashion e-commerce allowed us to take over the digital acquisition infrastructure, transforming premium brand equity into a resilient, highly scalable revenue model.
Restructuring the multi-channel paid media infrastructure and integrating server-side data tracking transformed standard luxury product interest into a high-converting acquisition pipeline. Managing large-scale media spend across Meta and Google Ads required a granular bidding framework that successfully generated +344,000€ in revenue while keeping customer acquisition costs (CAC) optimized. This operational success under high-budget, fast-paced environments serves as the structural foundation for the premium performance architectures we deploy today at Epik.
Scaling digital performance for an iconic luxury footwear brand requires bulletproof data architecture and the ability to surgically optimize multi-channel media spend. This case study captures a major scaling milestone where premium target profiling and full-funnel engineering yielded over €344,000 in e-commerce revenue within a 4-month timeframe. By deploying a precise mix of Meta dynamic product ads and Google high-intent search frameworks, we successfully maximized return on ad spend (ROAS) and elevated transaction volume. This operational success demonstrates Epik’s structural capability to stabilize acquisition costs, increase average order value (AOV), and drive predictable, long-term digital growth for high-end brands.
the PERFORMANCE Standards
Data granularity is paramount when scaling premium fashion e-commerce campaigns. By analyzing complex user behavior and performance metrics across high-value digital segments, we identified the exact product categories and seasonal trends that maximized transaction volume. This analytical precision allowed us to shift advertising budgets in real-time toward high-performing target audiences, ensuring every Euro of the investment was optimized under a data-driven framework within a competitive luxury market.
The operational data highlights a surgical synergy between multi-channel bidding precision and advanced catalog feed optimization. Through meticulous campaign architecture and server-side conversion tracking integration, we proved that even a premium luxury brand can scale rapidly while maintaining exceptional ROAS efficiency. This results-driven framework successfully secured high-volume, high-ticket e-commerce sales, serving as the strategic foundation for the performance standards we deploy today at Epik.
Scalability is the bridge between premium brand visibility and net profitability. Our philosophy dictates that high-end performance marketing cannot rely on guesswork; it must be an exact engineering process. For Loriblu, we aligned multi-channel digital distribution with razor-sharp consumer intent, proving that data-driven refinement can optimize even the most competitive and luxury-heavy digital verticals.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
by hello@norbertodognini.it | May 20, 2026
For Wind, one of Italy’s largest telecommunications corporate networks, the goal was to capture high-volume, premium customer acquisitions in an incredibly saturated market. Developed through internal strategic management within the AQR Group framework, this project represents a cornerstone of Epik Web Agency’s technical legacy. Our foundational expertise was built on orchestrating these massive enterprise operations, taking over the strategic digital infrastructure to build a resilient, scalable lead generation model.
Restructuring the multi-channel paid search infrastructure and streamlining enterprise-level data integration transformed generic telecom intent into a high-converting pipeline. Managing large-scale media spend required a granular bidding framework that successfully compressed the cost per acquisition (CPA) while driving massive volume. This operational success under rigorous corporate compliance and high-budget environments serves as the structural foundation for the performance models we deploy today at epiK.
Scaling digital performance for a telecom giant requires bulletproof infrastructure and the ability to efficiently command large-scale budgets. This dashboard captures a major optimization milestone where over €130,000 in media spend was surgically allocated across high-intent acquisition funnels, yielding 22,963 total conversions. By engineering a precise multi-channel framework under rigorous corporate compliance, we successfully compressed the acquisition costs to a consistent €5 Cost Per Lead (CPL) with a 14% average redemption rate. This result demonstrates epiK’s structural capability to stabilize performance and drive massive volume for market leaders.
Data granularity is paramount when scaling nationwide corporate campaigns. By analyzing complex user behavior and performance metrics across high-volume digital segments, we identified the exact keyword clusters that maximized conversion volume. This analytical precision allowed us to shift budgets in real-time toward high-performing target audiences, ensuring every Euro of the investment was optimized under strict compliance and a heavily saturated telecommunications market.
The operational data highlights a surgical synergy between multi-channel bidding precision and legacy infrastructure optimization. Through meticulous campaign architecture and advanced lead-tracking integration, we proved that even a massive corporate acquisition model can achieve exceptional efficiency. This results-driven framework successfully secured high-volume, premium user contracts, serving as the strategic foundation for the enterprise performance standards we deploy today at epiK.
Scalability is the bridge between corporate visibility and net profitability. Our philosophy dictates that enterprise performance marketing cannot rely on guesswork; it must be an exact engineering process. For Wind, we aligned massive digital distribution with razor-sharp user intent, proving that data-driven refinement can optimize even the most competitive and volume-heavy corporate verticals.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
by hello@norbertodognini.it | May 20, 2026
For Rognoni Business School, an international educational institution operating across Spain, Portugal, and Italy, the mission was to rebuild a fractured digital acquisition model. Facing high skepticism from previous underperforming campaigns and an unstable tracking system, Epik Web Agency took over to overhaul the digital infrastructure. We engineered a precision-targeting, full-funnel lead generation framework, optimizing advanced search architectures and data-driven assets to capture high-intent students.
By restructuring the Google Search infrastructure and strategically integrating Meta Ads for mid- and bottom-funnel remarketing, we transformed the platform into an acquisition engine. We implemented a granular targeting strategy that generated a consistent flow of over 407 qualified sign-ups per month with an optimized CPA of €3.65 (scaling to a core action cost of €1.56). The results drove massive, structured growth: significantly increasing platform engagement and delivering a 20% increase in overall company revenue.
Scaling an international business school requires surgical precision in funnel architecture and lead-quality optimization. This dashboard captures a critical optimization phase where we engineered a high-converting ecosystem across Google and Meta Ads. By systematically isolating top-performing course tracks and refining audience targeting, we managed to drastically compress acquisition costs—achieving a consistent average CPA of €3.65, with localized core assets scaling as low as €1.56. This result demonstrates epiK’s ability to drive a massive volume of qualified student inquiries while significantly expanding overall company revenue.
Numbers are the heartbeat of our strategy. By analyzing cross-border user behavior and the performance of specific training programs across three countries, we identified the most profitable keyword clusters. This granular data allowed us to shift budgets in real-time toward high-performing Google Search segments, stabilizing the acquisition funnel and ensuring every Euro spent was optimized to overcome initial tracking instability and client skepticism.
The campaign data highlights a surgical synergy between multi-channel bidding precision and landing page relevance. Through a meticulous overhaul of the account tracking and campaign architecture, we scaled student inquiries while simultaneously increasing platform engagement—driving an 8% growth in course time-on-site within 2 months, which later reached 14% within 5 months. This represents more than just leads; it is the visual proof of a perfectly engineered acquisition model for the digital education sector.
Precision is the bridge between educational offers and high-value student enrollment. Our philosophy is rooted in the belief that performance marketing is an ongoing engineering process. For Rognoni Business School, we didn’t just target generic keywords; we analyzed cross-border student intent to synchronize specialized training programs with a high-converting digital experience. By treating the advertising budget as a strategic investment, we unlocked structured growth, proving that even in highly competitive educational markets, brands can lower acquisition costs and dominate through data-driven refinement.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
by hello@norbertodognini.it | May 13, 2026
For Farm32, an emerging e-commerce brand in the high-growth nutra and superfood vertical, the mission was to dominate search intent and scale recurring revenue. As the lead growth partner, Epik Web Agency engineered a full-funnel search strategy, optimizing advanced Google Ads architectures and data-driven shopping feeds to capture high-lifetime-value customers and achieve explosive, sustainable growth.
By restructuring the Google Search architecture and focusing on exact-match intent, we transformed Malasya into a conversion engine. We implemented a granular bidding strategy that generated over 40,000 conversions with a consistent €1.76 CPA. The results were massive and scalable: managing over €71k in ad spend to deliver €451k in revenue, proving that a data-driven approach can dominate even the most competitive health and wellness markets.
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Scaling a Nutra brand requires surgical precision in keyword targeting and funnel optimization. This dashboard captures a major scaling phase where we managed over €71,000 in ad spend to generate a staggering €451,000 in revenue. By engineering a high-intent Google Search strategy and optimizing for conversion quality, we achieved a consistent €1.76 Cost Per Acquisition (CPA). This result demonstrates epiK’s ability to drive massive volume for premium superfood brands while maintaining exceptional profitability.
– Norberto Dognini | Founder & Performance Specialist
Numbers are the heartbeat of our strategy. By analyzing the search intent and the performance of specific Southeast Asian superfoods, we identified the most profitable keyword clusters. This granular data allowed us to shift budget in real-time toward high-performing Google Search segments, ensuring every Euro spent was optimized to achieve the massive scale required for this e-commerce powerhouse.
The Google Ads data highlights a surgical synergy between bidding precision and landing page relevance. Through a meticulous audit of the account structure and precise tracking implementation, we managed a scale of over 40,000 conversions with an average CPA of €1.76. This graph represents more than just growth; it is the visual proof of a perfectly engineered B2C funnel for the premium Nutra sector.
Precision is the bridge between niche products and mass-market success. Our philosophy is rooted in the belief that performance marketing is an ongoing engineering process. For Malasya, we didn’t just target keywords; we analyzed user intent to synchronize premium superfood solutions with a high-converting digital experience. By treating the advertising budget as a strategic investment, we unlocked massive growth, proving that even the most specialized e-commerce brands can dominate their sector through data-driven refinement.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
by hello@norbertodognini.it | May 13, 2026
For Nugnes, a premier Italian luxury fashion multibrand retailer, the challenge was to unlock new growth channels and scale global e-commerce revenue. Working as a freelance Performance Specialist in alignment with Piesse Agency—who managed Meta Ads and Social Media Marketing—we orchestrated a high-performance Google Ads strategy until 2024, leveraging advanced Search, Shopping, and Performance Max campaigns to maximize ROAS and drive international sales.
By leveraging advanced catalog segmentation and dynamic creative testing, we optimized the full conversion funnel. Our focus was on reducing customer acquisition costs (CAC) while increasing the average order value (AOV) through strategic retargeting. This technical foundation allowed for a 30% increase in conversion efficiency within the first quarter.
Results that speak for themselves. This dashboard showcases a period of high-intensity scaling for a multibrand fashion retailer, achieving a total account ROAS of 10.81. By engineering a strategy that balances high-volume sales with extreme profitability, we generated over €173,000 in revenue from a controlled ad spend. This is the result of granular campaign auditing and technical feed optimization designed for the luxury B2C market.
The technical audit revealed immense scaling potential within the multibrand catalog. By restructuring the campaign architecture and implementing a high-frequency testing protocol for creatives, we were able to identify the exact levers for profitable growth. This data-driven shift allowed us to manage a significant ad spend while maintaining peak efficiency across all seasonal collections.
The visual evidence of this strategy is a consolidated account ROAS of 10.81. Through a meticulous optimization of the Google Merchant Center and Meta dynamic catalogs, we generated over €173,000 in revenue. This result isn’t just about high numbers; it’s about a perfectly engineered funnel that delivers sustainable, high-margin returns for the luxury fashion sector.
In the fashion industry, trend cycles are fast and competition is fierce. Our philosophy is built on technical agility: we don’t just launch campaigns, we engineer a continuous feedback loop between performance data and creative strategy. By treating every Euro as a strategic investment, we achieved a ROAS of 10.81, proving that a data-first approach is the only way to build sustainable brand equity in the luxury B2C market.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
