MULTIBRAND FASHION
a ROAS story
For Nugnes, a premier Italian luxury fashion multibrand retailer, the challenge was to unlock new growth channels and scale global e-commerce revenue. Working as a freelance Performance Specialist in alignment with Piesse Agency—who managed Meta Ads and Social Media Marketing—we orchestrated a high-performance Google Ads strategy until 2024, leveraging advanced Search, Shopping, and Performance Max campaigns to maximize ROAS and drive international sales.
By leveraging advanced catalog segmentation and dynamic creative testing, we optimized the full conversion funnel. Our focus was on reducing customer acquisition costs (CAC) while increasing the average order value (AOV) through strategic retargeting. This technical foundation allowed for a 30% increase in conversion efficiency within the first quarter.
FASHION SCALING VISION
Results that speak for themselves. This dashboard showcases a period of high-intensity scaling for a multibrand fashion retailer, achieving a total account ROAS of 10.81. By engineering a strategy that balances high-volume sales with extreme profitability, we generated over €173,000 in revenue from a controlled ad spend. This is the result of granular campaign auditing and technical feed optimization designed for the luxury B2C market.
PERFORMANCE AUDIT
the SCALING path
The technical audit revealed immense scaling potential within the multibrand catalog. By restructuring the campaign architecture and implementing a high-frequency testing protocol for creatives, we were able to identify the exact levers for profitable growth. This data-driven shift allowed us to manage a significant ad spend while maintaining peak efficiency across all seasonal collections.
The visual evidence of this strategy is a consolidated account ROAS of 10.81. Through a meticulous optimization of the Google Merchant Center and Meta dynamic catalogs, we generated over €173,000 in revenue. This result isn’t just about high numbers; it’s about a perfectly engineered funnel that delivers sustainable, high-margin returns for the luxury fashion sector.
CORE PHILOSOPHY
In the fashion industry, trend cycles are fast and competition is fierce. Our philosophy is built on technical agility: we don’t just launch campaigns, we engineer a continuous feedback loop between performance data and creative strategy. By treating every Euro as a strategic investment, we achieved a ROAS of 10.81, proving that a data-first approach is the only way to build sustainable brand equity in the luxury B2C market.
About Us
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
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