ROGNONI
a LEAD GENERATION story
For Rognoni Business School, an international educational institution operating across Spain, Portugal, and Italy, the mission was to rebuild a fractured digital acquisition model. Facing high skepticism from previous underperforming campaigns and an unstable tracking system, Epik Web Agency took over to overhaul the digital infrastructure. We engineered a precision-targeting, full-funnel lead generation framework, optimizing advanced search architectures and data-driven assets to capture high-intent students.
By restructuring the Google Search infrastructure and strategically integrating Meta Ads for mid- and bottom-funnel remarketing, we transformed the platform into an acquisition engine. We implemented a granular targeting strategy that generated a consistent flow of over 407 qualified sign-ups per month with an optimized CPA of €3.65 (scaling to a core action cost of €1.56). The results drove massive, structured growth: significantly increasing platform engagement and delivering a 20% increase in overall company revenue.
STRATEGIC VISION
Scaling an international business school requires surgical precision in funnel architecture and lead-quality optimization. This dashboard captures a critical optimization phase where we engineered a high-converting ecosystem across Google and Meta Ads. By systematically isolating top-performing course tracks and refining audience targeting, we managed to drastically compress acquisition costs—achieving a consistent average CPA of €3.65, with localized core assets scaling as low as €1.56. This result demonstrates epiK’s ability to drive a massive volume of qualified student inquiries while significantly expanding overall company revenue.
DATA ANALYSIS
the SCALING data
Numbers are the heartbeat of our strategy. By analyzing cross-border user behavior and the performance of specific training programs across three countries, we identified the most profitable keyword clusters. This granular data allowed us to shift budgets in real-time toward high-performing Google Search segments, stabilizing the acquisition funnel and ensuring every Euro spent was optimized to overcome initial tracking instability and client skepticism.
The campaign data highlights a surgical synergy between multi-channel bidding precision and landing page relevance. Through a meticulous overhaul of the account tracking and campaign architecture, we scaled student inquiries while simultaneously increasing platform engagement—driving an 8% growth in course time-on-site within 2 months, which later reached 14% within 5 months. This represents more than just leads; it is the visual proof of a perfectly engineered acquisition model for the digital education sector.
CORE PHILOSOPHY
Precision is the bridge between educational offers and high-value student enrollment. Our philosophy is rooted in the belief that performance marketing is an ongoing engineering process. For Rognoni Business School, we didn’t just target generic keywords; we analyzed cross-border student intent to synchronize specialized training programs with a high-converting digital experience. By treating the advertising budget as a strategic investment, we unlocked structured growth, proving that even in highly competitive educational markets, brands can lower acquisition costs and dominate through data-driven refinement.
About Us
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
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