by hello@norbertodognini.it | May 13, 2026
For Farm32, an emerging e-commerce brand in the high-growth nutra and superfood vertical, the mission was to dominate search intent and scale recurring revenue. As the lead growth partner, Epik Web Agency engineered a full-funnel search strategy, optimizing advanced Google Ads architectures and data-driven shopping feeds to capture high-lifetime-value customers and achieve explosive, sustainable growth.
By restructuring the Google Search architecture and focusing on exact-match intent, we transformed Malasya into a conversion engine. We implemented a granular bidding strategy that generated over 40,000 conversions with a consistent €1.76 CPA. The results were massive and scalable: managing over €71k in ad spend to deliver €451k in revenue, proving that a data-driven approach can dominate even the most competitive health and wellness markets.
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Scaling a Nutra brand requires surgical precision in keyword targeting and funnel optimization. This dashboard captures a major scaling phase where we managed over €71,000 in ad spend to generate a staggering €451,000 in revenue. By engineering a high-intent Google Search strategy and optimizing for conversion quality, we achieved a consistent €1.76 Cost Per Acquisition (CPA). This result demonstrates epiK’s ability to drive massive volume for premium superfood brands while maintaining exceptional profitability.
– Norberto Dognini | Founder & Performance Specialist
Numbers are the heartbeat of our strategy. By analyzing the search intent and the performance of specific Southeast Asian superfoods, we identified the most profitable keyword clusters. This granular data allowed us to shift budget in real-time toward high-performing Google Search segments, ensuring every Euro spent was optimized to achieve the massive scale required for this e-commerce powerhouse.
The Google Ads data highlights a surgical synergy between bidding precision and landing page relevance. Through a meticulous audit of the account structure and precise tracking implementation, we managed a scale of over 40,000 conversions with an average CPA of €1.76. This graph represents more than just growth; it is the visual proof of a perfectly engineered B2C funnel for the premium Nutra sector.
Precision is the bridge between niche products and mass-market success. Our philosophy is rooted in the belief that performance marketing is an ongoing engineering process. For Malasya, we didn’t just target keywords; we analyzed user intent to synchronize premium superfood solutions with a high-converting digital experience. By treating the advertising budget as a strategic investment, we unlocked massive growth, proving that even the most specialized e-commerce brands can dominate their sector through data-driven refinement.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
by hello@norbertodognini.it | May 13, 2026
For Nugnes, a premier Italian luxury fashion multibrand retailer, the challenge was to unlock new growth channels and scale global e-commerce revenue. Working as a freelance Performance Specialist in alignment with Piesse Agency—who managed Meta Ads and Social Media Marketing—we orchestrated a high-performance Google Ads strategy until 2024, leveraging advanced Search, Shopping, and Performance Max campaigns to maximize ROAS and drive international sales.
By leveraging advanced catalog segmentation and dynamic creative testing, we optimized the full conversion funnel. Our focus was on reducing customer acquisition costs (CAC) while increasing the average order value (AOV) through strategic retargeting. This technical foundation allowed for a 30% increase in conversion efficiency within the first quarter.
Results that speak for themselves. This dashboard showcases a period of high-intensity scaling for a multibrand fashion retailer, achieving a total account ROAS of 10.81. By engineering a strategy that balances high-volume sales with extreme profitability, we generated over €173,000 in revenue from a controlled ad spend. This is the result of granular campaign auditing and technical feed optimization designed for the luxury B2C market.
The technical audit revealed immense scaling potential within the multibrand catalog. By restructuring the campaign architecture and implementing a high-frequency testing protocol for creatives, we were able to identify the exact levers for profitable growth. This data-driven shift allowed us to manage a significant ad spend while maintaining peak efficiency across all seasonal collections.
The visual evidence of this strategy is a consolidated account ROAS of 10.81. Through a meticulous optimization of the Google Merchant Center and Meta dynamic catalogs, we generated over €173,000 in revenue. This result isn’t just about high numbers; it’s about a perfectly engineered funnel that delivers sustainable, high-margin returns for the luxury fashion sector.
In the fashion industry, trend cycles are fast and competition is fierce. Our philosophy is built on technical agility: we don’t just launch campaigns, we engineer a continuous feedback loop between performance data and creative strategy. By treating every Euro as a strategic investment, we achieved a ROAS of 10.81, proving that a data-first approach is the only way to build sustainable brand equity in the luxury B2C market.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
by hello@norbertodognini.it | May 13, 2026
For this historic Milanese beauty retailer, the goal was to transform a traditional local presence into a digital powerhouse. In collaboration with Digitransformer Ltd, we acted as Paid Specialists to engineer a multichannel ecosystem integrating Google Ads, Meta Ads, and Criteo, successfully capturing high-intent customers and maximizing brand exposure during peak shopping seasons.
The results were immediate and scalable. By restructuring the Google Merchant Center and optimizing full-funnel retargeting flows, we generated €86,000 in revenue within the first 90 days. This strategy delivered a consistent 4.5x ROAS, proving the power of data-driven media buying for premium B2C brands.”
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Data doesn’t lie. This Google Analytics snapshot captures the precise moment our multichannel strategy—integrating Google PMax, Meta Ads, and Criteo—hit its stride. The upward trend is the direct result of technical audit and a restructured Merchant Center feed, leading to a consistent and scalable €86k revenue stream.
– Norberto Dognini | Founder & Performance Specialist
Numbers are the core of our strategy. By analyzing the 90-day growth trend, we identified the key touchpoints where users converted most frequently. This data allowed us to shift budget in real-time toward high-performing Google PMax segments and Meta retargeting audiences, ensuring every Euro spent contributed directly to the €86k revenue target.
The Google Analytics data highlights a significant uplift in organic and paid synergy. Through a meticulous audit of the Merchant Center and precise tracking implementation, we achieved a scalable ROAS of 4.5x. This graph is not just a trendline; it’s the visual proof of a perfectly engineered B2C funnel for the premium beauty sector.
Performance marketing is not a ‘set and forget’ task. For Mazzolari in Milan, the real success lay in the continuous loop of testing and refinement. By treating the advertising budget as a precision instrument rather than a cost, we were able to unlock sustainable growth in a high-competition market, ensuring that every conversion was a step toward long-term brand equity.
Epik is a boutique performance marketing agency dedicated to scaling e-commerce brands across the European market. We combine data-driven strategies with high-converting funnels to deliver measurable growth for our partners
